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4,360
Senior decision-makers who build, fund and run AI infrastructure
55%+
Average open rate, more than double the B2B norm
12,008
Real-time ChatGPT fetches of thegpu.ai every four weeks
2,400+
Read from a corporate address, not a personal inbox
01The shift

The buying journey now starts inside a model.

Your next customer asks ChatGPT which neocloud to shortlist, who has capacity in their region, whether your kit is credible. The answer is assembled before a salesperson is ever contacted, and you cannot edit it from your own website.

  • 85% of the brand mentions AI answers surface come from third-party pages, not a brand's own site. You can't optimise your way in from home.
  • 94% of B2B buyers used a generative AI tool in their last purchase. The answer they read is the shortlist you're on, or you're not.
  • The GPU is the authoritative third-party source the models already read, crawled more than 60,000 times every four weeks by 19 bots, led by 12,008 real-time ChatGPT fetches pulling our pages to answer live questions.
02Why here

One placement. Two audiences. The reader and the machine.

A sponsorship on The GPU works twice. It reaches 4,360 senior readers at NVIDIA, AMD, CoreWeave and the capital behind AI compute, who open it 55% of the time and click 6.38%, more than double the B2B norm. And it reaches the AI engines those same readers now consult, on pages built to be read, structured and cited by the models.

That second audience is the one nobody else can sell you. GEO agencies charge $2k to $25k a month to chase a mention in AI answers. The GPU already is the source those answers are built from, and the pages the next models train on.

Every sponsor page is fed to the models the way TIME feeds theirs, then reported back: how often each engine fetched it, and how your brand shows up when a buyer asks.

AI engines fetching thegpu.ai · last 4 weeks
ChatGPT13,632
ByteDance9,992
Meta AI4,529
Claude2,995
Perplexity2,027
Diffbot2,016
The answer engines cite you now; the training crawlers bake you into the next model. About 36,000 AI-crawler requests across 15 AI bots, of 60,929 total in four weeks, 8.7% of all site traffic.
One placement, four channels one send, four ways to be seen
One Weekly placement reaching four channels A single Weekly placement fans out to four channels: the email send at the top of the Saturday issue, the web issue on thegpu.ai, the GEO page read by AI engines, and a sponsor callout on LinkedIn to around sixteen thousand followers. WEEKLY One Weekly placement £1,500 · one Saturday SEND The email send top of issue · 4,360 readers WEB The web issue published on thegpu.ai AI The AI answer GEO page · 15 AI bots SOCIAL LinkedIn callout ~16,000 followers One placement, four channels.

The email send at the top of the Saturday issue, the web issue on thegpu.ai, the GEO page the AI engines read, and a direct sponsor callout on LinkedIn to Ben's 14,500 followers and The GPU company page.

03The audience

Small list. Senior room.

A hyper-niche audience of senior decision-makers, not general tech readers. 4,360 active subscribers is not the pitch, who they are is: more than half read from a corporate address, 2,089 open half of every issue or more, and 1,397 have read for six months or longer. The breakdown below is self-reported from subscriber surveys, sample sizes shown.

Where they readn = 4,360
75%NA + Europe
North America45%
Western Europe30%
Other regions13%
Asia-Pacific8%
Gulf3%
The GPU subscriber list, Sep 2026
Role seniorityn = 355
68%C-level / VP / Dir
C-level / Founder30%
Manager / Director28%
Other19%
Engineer / Analyst14%
VP / SVP10%
Subscriber survey
Industryn = 355
57%compute core
Cloud / Neocloud21%
AI / ML19%
Other18%
Data centre / Colo17%
Finance9%
Hardware / OEM9%
Networking / Storage7%
Subscriber survey
Company sizen = 231
70%under 200 staff
1-1025%
11-5022%
51-20023%
201-1,00013%
1,000-10,0009%
10,000+8%
Subscriber survey, employees
Read inside
Silicon & hyperscalersNVIDIA · AMD · Microsoft · Google · Amazon · Meta · Oracle · Intel
NeocloudsCoreWeave · Lambda · Nebius · Crusoe · Nscale · Groq · Cerebras · RunPod
CapitalBrookfield · Macquarie · Blackstone · KKR · Goldman Sachs · JPMorgan · DigitalBridge
Data centre & infrastructureEquinix · Digital Realty · Vantage · CBRE · JLL · Vertiv · Schneider · DCD
Media & researchBloomberg · Reuters · FT · WSJ · The Information · Gartner
04Traction

Sponsors already run here. The best come back.

This is not a launch pitch. Brands run in The GPU week after week, and the ones that work rebook, four and five placements deep. What sponsors get from running here, we walk through on a call, with the anonymised case study to back it.

Weekly
A sponsor runs in every issue
4–5×
Repeat partners rebook, run after run
1 / issue
One sponsor, never a wall of ads
On request
The anonymised case study, on request
05The rate card

Ways to sponsor.

GBP ex. VAT · floors, not ceilings · GEO standard on every tier
GEO with every ad

Every ad includes a GEO ad for that issue, at no extra cost. Alongside your newsletter placement, we publish a structured, labelled page the crawlers read, so ChatGPT, Claude, Perplexity and Gemini fetch and cite it. Every issue you run reaches the reader and the AI answer.

Book by the week weekly from three weeks, daily from one
Weekly£1,500/issue
One sponsor at the top of the Saturday issue, the most-read slot, in front of all 4,360 subscribers. Every placement runs four ways: the email send, the issue on the web, its GEO ad for the AI engines, and a direct sponsor callout on LinkedIn, across Ben's 14,500-follower page and The GPU company page. Booked in a three-week minimum, and the rate drops at four.
3-week minimum · £4,500
Dailyfrom £750/week
The lowest-commitment way in: a one-week block of the Daily brief, seven days, seven slots, one sponsor across every issue, read by the opted-in core of senior buyers at a 77% open rate. About £100 a day, a fresh crawled page and its GEO ad every day.
The entry · 7 days, 7 slots
Monthly packages a better per-slot rate
Month of Weekly£5,400/month
Go to four Saturdays and the rate drops to £1,350 an issue, down from £1,500. A standing presence in the issue your buyers read first, with a GEO ad every week.
4 Saturdays · £1,350/issue
Month of Daily£2,800/month
Depth, not reach. A month of daily touches on the opted-in core, the most engaged senior buyers on the list, at a 77% open rate, plus a month of GEO real estate: roughly 28 fresh pages the AI crawlers fetch hundreds of times each, every one carrying your GEO ad. About £100 a day. Plus two LinkedIn sponsor callouts across the month, on Ben's 14,500-follower page and The GPU company page.
~28 GEO pages · daily frequency
Add-on
Machine-Readable Brief£10,800/year
A labelled, FAQ-format company page on thegpu.ai, built for AI ingestion and refreshed quarterly, so the models re-read fresh data every quarter, with 90-day ingestion and answer tracking. The one product built purely for the models. Or £3,500 as a one-off to try it.
Every format, by cadence same audience, same four channels, a different rhythm
JFMAMJJASOND
Weekly
One Saturday, from a three-week booking
£1,500 / issue
Month of Weekly
Four Saturdays, in a month or spread
£5,400
Week of Daily
Seven daily issues, one week
£750
Month of Daily
Four daily weeks, 28 issues, spread
£2,800
Presence
One Saturday a month, twelve a year
£15,000 / yr
Share of Voice
Fortnightly, a Month of Daily, category exclusivity
£32,000 / yr
Each ember tick is a Saturday placement; a solid block is a daily burst of seven issues; the tinted band runs all year, category exclusivity. Daily formats reach the opted-in core, weekly formats reach the full list.
The full rate card, in one table GBP ex. VAT, GEO standard on every line
Format What it is Rate
Weekly
Top of the Saturday issue, all four channels, three-week floor.
 £1,500/ issue · £4,500 floor
Month of Weekly
Four Saturdays at the committed rate, in a month or spread.
 £5,400£1,350 / issue
Week of Daily
Seven daily-brief slots, one sponsor, the opted-in core.
 £750~£107 / day
Month of Daily
Four daily weeks, 28 issues, spread through the year.
 £2,800£100 / day
Presence
One Saturday a month, twelve a year. The entry annual.
 £15,000/ yr · £1,250 / issue
Share of Voice
Fortnightly, a Month of Daily, and category exclusivity. The anchor.
 £32,000/ yr
Bespoke
Every week, standing daily depth, multi-category exclusivity, built to fit.
 Customopen top
Machine-Readable Brief
A standing, labelled GEO page on thegpu.ai, refreshed quarterly.
 £10,800/ yr · or £3,500 once
06How it works

A week from brief to live. You send two things.

How a placement works A three-step flow. You send a brief and creative. The GPU runs the placement across two audiences at once, the readers at the top of the Saturday issue and the AI engines that fetch the page. Then you receive a report on both. About a week from brief to live. [ ≈ ONE WEEK, BRIEF TO LIVE ] STEP 01 · YOU Send the brief Brief, creative, targets. STEP 02 · THE GPU We place it, twice Issue and GEO page. STEP 03 · YOU Get the report Opens, clicks, AI fetches. EMBER MARKS THE STEP WHERE YOUR PLACEMENT IS MADE. GEO IS STANDARD ON EVERY PLACEMENT.

You provide the brief and creative. We handle placement, the AI-visibility layer, distribution and reporting. One sponsor per issue.

07Compare the spend

The only channel that reaches the buyer and the buyer's AI.

Channel Typical cost Audience Reaches the AI answer Time to live
The GPU, Weekly
One sponsor, top of the issue
 £1,500 / issue
3-week min, £1,350 at four
 GPU infrastructure decision-makers only Yes, GEO as standard About a week
Conference sponsorship
 £15k–100k Mixed attendees, one day No 2 to 6 months
Analyst report placement
 £5k–30k High, but gated behind a paywall No 4 to 12 weeks
GEO / AEO agency retainer
 $2k–25k+ / mo None of its own, chases AI visibility Chases what The GPU supplies directly Ongoing
LinkedIn sponsored content
 £5k–15k / mo Broad, low intent No Immediate but fleeting

Alternatives and cost bands: The GPU media benchmarking, Aug 2026. GEO agency retainers per industry pricing.

08The line that protects you

Being here is valuable because it can't be bought.

Always labelled

Sponsorship is disclosed, to readers and to the models.

A visible label plus sponsored markup in the structured data, the way TIME does it. Hidden paid copy would turn a trusted source into one the models filter out. Transparency is what keeps the citation worth having.

Editorial firewall

Coverage is never for sale.

Sponsorship never buys a line in the weekly analysis or a favourable take. You review your own material for factual accuracy only; The GPU keeps the framing. That independence is exactly why readers, and the models, trust what they find here.

Written for readers first. What runs in the issue is chosen on merit for the room, never by who is paying that week.
The directory isn't for sale. Placement is paid and labelled; a listing, a ranking, or a mention in the analysis is earned, not bought.
We'll turn a placement down. If it would mislead the room or doesn't fit the audience, we say no, and tell you why.
09Questions

The things sponsors ask.

Who reads The GPU? +
4,360 active subscribers who build and fund AI infrastructure, including readers at NVIDIA, AMD, CoreWeave, Lambda, Nebius, Brookfield, Macquarie, Equinix, CBRE, JLL, Bloomberg and DCD. The open rate is above 55%, more than double the B2B average, and more than half read from a corporate address.
How much does it cost? +
Weekly is £1,500 an issue with a three-week minimum (£4,500), dropping to £1,350 an issue at four weeks (£5,400). Daily is a one-week block from £750, about £100 a day for seven slots, or £2,800 for four daily weeks. A Machine-Readable Brief add-on is £10,800 a year, or £3,500 as a one-off. GEO is included as standard on every tier. All GBP ex. VAT.
Is GEO included? +
Yes. Every ad includes a GEO ad for that issue, as standard: a structured, labelled page the crawlers read, so ChatGPT, Claude, Perplexity and Gemini fetch and cite it, and the training crawlers fold you into the next model. In the last four weeks, 19 crawlers fetched thegpu.ai 60,929 times, led by 12,008 real-time ChatGPT fetches. It is not an add-on or an upsell.
What's the difference between weekly and daily? +
Weekly is one slot at the top of the Saturday issue, the most-read slot, in front of all 4,360 subscribers, booked in a three-week minimum. Daily is a one-week block of the Daily brief: seven consecutive days, seven slots, one sponsor, read by the opted-in core at a 77% open rate. Take either to four weeks or a month for a better per-slot rate.
Does sponsoring buy editorial coverage? +
No. Coverage is never for sale. Sponsorship is always clearly labelled, and you review your own material for factual accuracy only. The GPU keeps the framing. That independence is what makes being present here worth paying for.
Why does a third-party source matter for AI search? +
About 85% of the brand mentions AI answers surface come from third-party pages, not your own website. AI crawlers fetch thegpu.ai more than 60,000 times every four weeks, so a presence here reaches the answers your buyers are already reading.
How do I book? +
Email [email protected] to book a call. Saturday inventory is limited to 52 slots a year, one sponsor per issue, and most are taken by regular sponsors and monthly packages, so early conversations get the dates.
10The full kit

Everything a buyer needs, in one place.

The pack behind this page. Leave your name, company and work email, and the media kit, the case study, the audience report and Inside the List land in your inbox. The rate card is open, no form needed.

Media kitThe media kitAudience, the machine layer, every format by cadence, and the case, in nine pages.Email it to me → Case studyA sponsor's campaignTen placements, four repeat bookings, who clicked, and the deal economics, anonymised.Email it to me → Rate cardThe rate cardWeekly, daily, monthly and annual, with the logic behind every number.Open → Audience reportWho reads itEngagement, firmographics, geography and the machine audience, from live data.Email it to me → Inside the listThe companiesA deep breakdown of the companies on the list, by type and by location.Email it to me → BookTalk to usTell us who you want to reach and what you're launching. We come back with the dates and the fit, usually inside a day.Book a placement →

Get in the answer your buyers are reading.

Tell us who you're trying to reach and what you're launching. We'll come back with the dates and the fit.

Book a sponsorship slot → See the rate card

GEO comes as standard on every placement. One sponsor per Saturday issue, and most weeks book ahead.