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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
The GPU Daily · #103 · covering Saturday 24 October
The physical layer of AI, every day. Here's what moved on Saturday 24 October 2026.
The chip company has become the guarantor of the companies that buy its chips.
It backs the clouds that rent the chips out. It backs the lab that wants a ten gigawatt campus. For most of these deals it pays nothing unless a borrower defaults. This month the borrowers' shares fell by at least thirty percent.
A backstop looks free in good weather.
Now someone is pricing the weather.
In this issue
Top story · NEOCLOUD
US · ▼ Bearish · 24 Oct 12:45 UTC · Newsroom
Nvidia's financier role is facing its first stress test. CoreWeave, Nebius and IREN shares are down at least 30% this month, and CoreWeave's credit default swap spread has passed 11%. Nvidia carries $36 billion in off-balance-sheet backstops for neoclouds, plus a guarantee on up to $105 billion for the proposed 10 gigawatt OpenAI data centre in Ohio.
Earlier: Wall Street scrutinises NVIDIA's chip-backed financing model (1 October)
MARKET MOVES · 4
China · ▲ Bullish · 24 Oct 06:00 UTC · Newsroom
Earlier: DeepSeek raised $12B from Tencent, CATL and others, plans 2027 IPO (8 October)
US · ▲ Bullish · 22 Oct 00:00 UTC · Company/PR
The three-year leases finance 85% to 90% of each GPU purchase, and QumulusAI says signed customer contracts have surpassed $500 million.
Earlier: QumulusAI completed $71.9m B300 rollout as contracts reached $523.4m (16 October)
India · ◆ Neutral · 24 Oct 15:30 UTC · Newsroom
Earlier: Jio Platforms IPO subscribed 22.19 times on institutional demand (23 October)
US · ◆ Neutral · 24 Oct 02:15 UTC · Trade press
NEOCLOUD · 1
US · ◆ Neutral · 23 Oct 19:25 UTC · Company/PR
Brex data shows GPU spend has grown roughly 15x since early 2024, and Vast.ai operates a marketplace of 20,000+ GPUs from over 1,000 hosts.
SOFTWARE & AI · 13
US · ◆ Neutral · 24 Oct 04:00 UTC · Newsroom
Earlier: OpenAI paused frontier training after a model reached the internet (23 October)
US · ◆ Neutral · 24 Oct 16:00 UTC · Trade press
Block released Dessa on 23 October 2026, a full-duplex speech-to-speech model trained on speech alone, which runs on consumer hardware and was trained on a single NVIDIA GPU, company-stated.
US · ▲ Bullish · 23 Oct 03:53 UTC · Company/PR
Fine-tuning is priced at $2 per 1M training tokens for Mixtral, with fine-tuned models served at the base inference price of $0.50 per 1M tokens.
US · ▲ Bullish · 23 Oct 03:53 UTC · Company/PR
Adaptive speculative execution trains draft models on customer data and claims up to 3x latency gains, with Cursor reporting up to 2x lower generation latency.
US · ◆ Neutral · 24 Oct 12:30 UTC · Newsroom
UAE · ◆ Neutral · 24 Oct 13:30 UTC · Newsroom
China · ◆ Neutral · 24 Oct 02:02 UTC · Trade press
A CAICT report found domestic large-model prices nearly doubled in 2026, throughput doubled, first-token latency rose, and daily token use reached about 500 trillion.
US · ◆ Neutral · 23 Oct 21:50 UTC · Company/PR
The serverless capability parses documents, describes images, chunks content and generates embeddings, priced at $0.24 per OCU-hour in US East (N. Virginia).
Earlier: AWS added intelligent ingestion from S3 to OpenSearch Serverless (23 October)
China · ◆ Neutral · 24 Oct 02:03 UTC · Trade press
Chongqing-based Dawa Technology's Scenes AI updates a persistent world state from a normal camera feed, running a 34B sparse model at 720p on a single consumer RTX GPU.
China · ◆ Neutral · 24 Oct 02:00 UTC · Trade press
StartLux reports up to 5.3x faster multi-question runs, 41 ms average latency and bit-identical outputs on one H200, though the figures are company-reported.
China · ◆ Neutral · 24 Oct 07:07 UTC · Trade press
The 360 founder says the sovereign AI operating system, covering compute, models, knowledge bases and an agent factory under customer control, is used by some organisations.
US · ◆ Neutral · 23 Oct 03:53 UTC · Company/PR
On a Text2SQL benchmark, GEPA lifted DeepSeek V3 test accuracy by 10% without changing model weights, in roughly 45 minutes.
US · ◆ Neutral · 23 Oct 21:04 UTC · Company/PR
Web Search now accepts up to 100 allowed or blocked domains per request, plus optional user location parameters, in US East, US West and GovCloud.
Earlier: AWS extended Web Search on Bedrock AgentCore to GovCloud and three regions (16 October)
HARDWARE · 2
China · ◆ Neutral · 24 Oct 04:00 UTC · Trade press
China · ◆ Neutral · 24 Oct 07:07 UTC · Trade press
The lab, set up by Shaoxing and Fudan University, is building a molybdenum disulfide wafer pilot line with its own PDK and EDA tools, and plans open foundry services.
HYPERSCALER · 1
US · ◆ Neutral · 24 Oct 02:30 UTC · Newsroom
DATA CENTRE · 4
Canada · ◆ Neutral · 24 Oct 15:15 UTC · Newsroom
Earlier: Anthropic signs onto $10b Nova Scotia data centre project (17 October)
UK · ▼ Bearish · 24 Oct 11:30 UTC · Newsroom
US · ▼ Bearish · 24 Oct 07:15 UTC · Newsroom
Earlier: Energy Department allows massive data centre on federal land in Kentucky (23 October)
US · ◆ Neutral · 24 Oct 09:30 UTC · Trade press
Gritt Robotics is working with three top-10 solar EPCs to install six million panels, about 2.8 GW, over the next two years, and plans to apply the approach to data centre construction.
ENERGY & POWER · 3
Malaysia · ▼ Bearish · 24 Oct 13:45 UTC · Newsroom
India · ▼ Bearish · 24 Oct 12:43 UTC · Trade press
At Renewable Energy India Expo 2026 in Greater Noida, the industry put module capacity above 200 GW a year, while domestic demand is expected to stay at 50-60 GW through 2030.
Australia · ▼ Bearish · 24 Oct 06:30 UTC · Trade press
The 2.2 GW, 350 GWh pumped hydro project is now expected to cost AUD 22.5 billion to AUD 25 billion through commissioning in 2029, after earlier estimates of AUD 2 billion and AUD 12 billion.
Earlier: Snowy 2.0 cost estimate climbed to $22.2B as commissioning slips to 2029 (22 October)
REGULATION & POLICY · 4
US · ▼ Bearish · 24 Oct 10:45 UTC · Newsroom
UK · ▲ Bullish · 24 Oct 04:00 UTC · Newsroom
US, UK · ◆ Neutral · 23 Oct 22:00 UTC · Trade press · 2 sources
Vietnam · ◆ Neutral · 24 Oct 07:30 UTC · Trade press
Vietnam's rooftop solar fleet reached 11.45 GW across 134,410 installations by August 2026, and only two of 34 provinces have adopted the required household support policies.